Marketing

@Meraki Career Counselling - Bhumika Phutela

Hello, so conventional marketing or traditional marketing is basically practicing any marketing strategy which is NOT online. It includes print media, radio, television, billboards etc

In contrast to traditional marketing, digital marketing is about reaching out to the potential audience with help of online medium or internet in simple terms.

It includes social media advertising/marketing, email marketing, viral marketing, video marketing etc.

Considering today's ways of doing business, digital marketing is gaining an edge over traditional marketing. Without online presence, it's difficult to business any business and that is why digital marketing has a lot of scope for a promising career too.

Hope it helps

@Meraki Career Counselling - Bhumika Phutela

Conventional Marketing involves any type of marketing activities which are not conducted online. It includes print media, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. It can be broadly categorized as follows-

• Print marketing. This kind of marketing is advertising in paper form and it often makes use of the newspaper. Although print marketing is the oldest form of advertising, now-a-days it lags behind the digital form of marketing via Internet

• Broadcast marketing: This includes advertisements through television and radio. With the technological advancements in the form of the internet, radio is outdated, but still proves effective for advertisements. The efficiency can depend on what age you are targeting with your marketing.

• Direct mail marketing: In this form of marketing printed materials are in the form of brochures and sent directly to houses. Postcards and letters were used for sales promotional activities.

On the other hand, Digital marketing is all about practicing marketing through online medium using internet and online based digital technologies.It is an umbrella term or various types of online marketing techniques such as search engine optimization, content marketing, email marketing, social media marketing, affiliate marketing, Pay-Per-Click etc.

With the onset of advanced internet connectivity around the world, Digital marketing is gradually taking over the conventional marketing strategies. In fact, it is said that in today's time no business can flourish without digital marketing.

@Meraki Career Counselling - Bhumika Phutela

Following are some of the most preferred platforms for digital marketing-

1. Facebook

2. Instagram

3. LinkedIn

4. Google Adsense

5. Quora

6. Twitter

7. ShareAsale

8. Blogs

Hope it helps